AI Visual Search & Color Match for Engineered Floors
Rara AI helps Engineered Floors shoppers match any inspiration image to the closest products in the EF catalog — instantly, visually, and at scale.
Proven results with Engineered Floors
65% of shoppers who uploaded an inspiration image clicked through to a Product Detail Page.
16% of AI-matched shoppers went on to select and download a product — a clear signal of purchase intent.
Shoppers found the right product in a fraction of the time compared to traditional search and filtering.
One of the largest flooring manufacturers in the US
Engineered Floors (EF) is one of the largest flooring manufacturers in the United States, producing a broad portfolio of SPC, carpet, vinyl, and hard-surface products across residential and commercial segments under brands including EF Multifamily, Pentz, and Dwellings.
Catalog
1,000+ SKUs across residential and commercial lines
Where shoppers get stuck in the Engineered Floors catalog
Shoppers arrive with visual inspiration but lack the terminology to navigate large catalogs
Traditional filters fail to capture color tone and texture variation across SPC and carpet lines
High-intent visitors leave PDPs without reaching product selection
How Rara AI works with Engineered Floors
Purpose-built for flooring catalogs — trained on 80,000+ flooring images and designed to handle the visual complexity of hard and soft surface products.
Catalog Ingestion
Rara AI ingests Engineered Floors's full SKU catalog and builds a unique visual fingerprint for each product — capturing color, tone, texture, and variation.
Shopper Uploads Inspiration
A shopper visiting the Engineered Floors website uploads any inspiration image. The AI analyzes it instantly against the full catalog fingerprint database.
Instant Visual Matches
The closest matching Engineered Floors products are surfaced in ranked order — each linked directly to its PDP. Shopper goes from inspiration to intent in seconds.
Case Study
How EF increased PDP visits with AI Color Match
See the full results, challenge, and solution breakdown.
Common questions about Rara AI & Engineered Floors
How does Rara AI work with Engineered Floors' product catalog?
Rara AI ingests Engineered Floors' full SKU catalog and builds visual fingerprints for each product. When a shopper uploads an inspiration image on the EF website, the AI analyzes color, tone, texture, and variation to surface the closest matching SPC, carpet, vinyl, or hard-surface SKUs — linking directly to each PDP.
What results has Engineered Floors seen with Rara AI?
Engineered Floors achieved a 65% PDP rate (shoppers matched to products who clicked through), 16% conversion to product selection, and 95% faster product discovery compared to traditional navigation.
Does the AI Color Match work across all Engineered Floors brands?
Yes. Rara AI supports the full Engineered Floors family including EF Multifamily, Pentz, and Dwellings, with SKU-level matching across all product lines.
How quickly can Rara AI be integrated into the Engineered Floors website?
Rara AI's integration is lightweight — it deploys via a JavaScript snippet or API integration with minimal development effort, typically without requiring changes to existing PDP templates.
See the Rara AI in action
Get a demo and discover how AI product matching and assistants increase engagement, PDP visits, and conversions.