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Why rara ai

Purpose-built AI for the flooring industry

Flooring brands deal with visual complexity, large catalogs, and long decision cycles.
Most digital tools are not built for this reality.

How Engineered Floors Increased PDP Visits with AI Color Match

Lauryn Hill - Digital Marketing Manager

Baylee Johnson - Content Marketing Manager

match rate icon65%PDP Rate
conversion icon16%Conversion to Product Selection
reduction icon95%Faster Discovery

The Rara AI Edge

Designed to help shoppers choose faster and marketers drive better results. Rara AI makes product discovery simple, guided, and measurable across the buying journey.

Shoppers see relevant products faster

Rara AI quickly narrows large catalogs into a few visually relevant options, reducing confusion and speeding up decisions.

Product discovery feels guided, not overwhelming

Instead of endless filters and swatches, shoppers are guided through products in a natural, intuitive way.

More PDP engagement, not just traffic

Rara AI drives shoppers to the right product pages, improving PDP clicks, depth, and quality of engagement.

Handles real flooring complexity

Color tone, variation, finishes, and look-alike alternatives are handled the way flooring buyers actually compare products.

Works across the full shopper journey

From inspiration and comparison to product pages and sales conversations, Rara AI supports the entire buying flow.

Easy to launch and prove ROI

Marketers can go live quickly and track clear metrics like PDP visits, engagement, and product discovery impact.

From our community

Here’s what customers say about partnering with us.

We view Rara AI as a strong partner in shaping the future of AI-Powered flooring experiences.

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Lauryn HillDigital Marketing Manager I Engineered Floors, LLC

We view Rara AI as a strong partner in shaping the future of AI-Powered flooring experiences.

/images/review-author.webpimage
Lauryn HillDigital Marketing Manager I Engineered Floors, LLC

We view Rara AI as a strong partner in shaping the future of AI-Powered flooring experiences.

/images/review-author.webpimage
Lauryn HillDigital Marketing Manager I Engineered Floors, LLC

See the Rara AI in action

Get a demo and discover how AI product matching and assistants increase engagement, PDP visits, and conversions.