Vertical focus
We don’t build generic AI. Everything we
do is designed specifically for flooring.
About US
Your AI Partner for the Flooring Industry
From visual search to voice automation, we create AI products that solve real challenges across the flooring journey.
Who We Are
We combine deep flooring industry knowledge with cutting-edge AI to create tools that feel practical, intuitive, and easy to deploy.
Industry experience
Our team has over 8 years of experience building technology for the flooring
industry, working closely with
manufacturers, retailers, and sales teams.
Measurable impact
We focus on outcomes marketers care
about - PDP engagement, product
discovery, lead intent, and sales efficiency
To make flooring simpler to explore, easier to sell, and faster to choose — using AI.
We’re building AI products that transform how people explore and choose flooring. From inspiration to purchase, we make every step
simpler and smarter.
Help shoppers feel confident, not overwhelmed
Reduce confusion, not add complexity
Empower sales teams, not replace them
Proven Track Record
Our achievements and partnerships speak to our commitment to excellence and innovation
in the flooring technology space.
TISE 2026 Best of Awards - Technology
Awarded "Best of Technology" at The International Surface Event 2026 for our advanced AI flooring visualization and automation tools.
TISE 2024 Award Winner
Recognized for excellence and innovation in flooring technology at the industry's largest North American event.
Strategic Partnerships
Collaborating with leading industry partners to drive innovation
See the Rara AI in action
Get a demo and discover how AI product matching and assistants increase engagement, PDP visits, and conversions.