How Engineered Floors Increased PDP Visits with AI Color Match

Customer

Engineered Floors (EF) is one of the largest flooring manufacturers in the U.S., offering a broad portfolio of carpet and hard-surface products across residential and commercial segments. With a visually rich catalog and a large digital footprint, EF’s website plays a critical role in product discovery and engagement.

The Background

For a long time, the Engineered Floors marketing team had been focused on improving how shoppers discovered products online. While traffic and inspiration-led visits were strong, translating that interest into meaningful engagement on product detail pages remained a challenge.

Shoppers often arrived with a visual reference—something they liked the look of—but lacked the product knowledge or terminology needed to navigate large catalogs effectively. As the catalog continued to expand, this gap between inspiration and product discovery became more pronounced.

The Challenge

Despite continuous improvements to navigation and filtering, the marketing team noticed consistent friction in the shopper journey:

• Shoppers struggled to find products that visually matched their intent
• Traditional filters and categories failed to capture color, tone, and variation
• Many sessions ended without shoppers reaching the right PDPs
• Large portions of the catalog remained under-discovered

The team knew the issue wasn’t a lack of products or content—it was the difficulty of translating visual intent into product discovery.

The Turning Point

The EF marketing team recognized a key insight: Shoppers don’t think in SKUs, specifications, or filter combinations. They think visually

To truly improve PDP engagement, EF needed a solution that could understand inspiration images the way shoppers do and guide them directly to relevant products—without requiring a complete redesign of the website.

This realization led EF to partner with Rara AI.

The Solution: AI Color Match by Rara AI

AI Color Match introduced a new discovery layer designed specifically for visual browsing.
With AI Color Match:

• Shoppers upload an inspiration image
• The AI analyzes color, tone, variation, and texture
• Visually similar EF products are surfaced instantly
• Each recommendation links directly to a relevant PDP

The experience fit naturally into the existing site flow while addressing the core discovery challenge the marketing team had been trying to solve.

The Impact

After deploying AI Color Match, Engineered Floors saw clear improvements in shopper behavior and PDP engagement:

By aligning visual inspiration with product discovery, AI Color Match helped EF convert interest into action—solving a long-standing marketing challenge with measurable results.