AI Color Match & Visual Search for Shaw Floors Products
Help Shaw Floors shoppers move from inspiration to the right product in seconds — with AI that understands color, texture, and variation across your full catalog.
Industry results with Rara AI
Of shoppers who use AI Color Match click through to a Product Detail Page
Of AI-matched shoppers go on to select or download a product
Shoppers find the right SKU in a fraction of the time vs. traditional navigation
One of the world's largest flooring manufacturers
Shaw Industries is one of the world's largest flooring manufacturers, producing carpet, hardwood, laminate, luxury vinyl plank, and tile under the Shaw Floors brand. With one of the broadest catalogs in the industry, helping shoppers navigate to the right SKU is a core digital challenge.
Catalog
5,000+ SKUs across residential and commercial product lines
Where shoppers get stuck in the Shaw Floors catalog
An enormous catalog makes standard search and filter navigation overwhelming for shoppers
Shoppers inspired by social media or design magazines struggle to translate visual references into product searches
High catalog breadth drives decision fatigue and elevated bounce rates on PDPs
How Rara AI works with Shaw Floors
Purpose-built for flooring catalogs — trained on 80,000+ flooring images and designed to handle the visual complexity of hard and soft surface products.
Catalog Ingestion
Rara AI ingests Shaw Floors's full SKU catalog and builds a unique visual fingerprint for each product — capturing color, tone, texture, and variation.
Shopper Uploads Inspiration
A shopper visiting the Shaw Floors website uploads any inspiration image. The AI analyzes it instantly against the full catalog fingerprint database.
Instant Visual Matches
The closest matching Shaw Floors products are surfaced in ranked order — each linked directly to its PDP. Shopper goes from inspiration to intent in seconds.
Common questions about Rara AI & Shaw Floors
Can Rara AI handle Shaw Floors' large product catalog?
Yes. Rara AI is built for scale. It generates SKU-level visual fingerprints across thousands of products — carpet, hardwood, LVP, laminate, and tile — ensuring accurate matching across Shaw's full catalog breadth.
What is AI Color Match for flooring?
AI Color Match lets shoppers upload any inspiration image — from a magazine, Pinterest board, or photo — and the AI analyzes the color, tone, and texture to surface the closest matching products from a brand's catalog, linking directly to each PDP.
How does visual search improve PDP engagement for Shaw Floors?
Flooring brands using Rara AI's visual search have seen 65% of matched shoppers click through to PDPs and 16% convert to product selection. By eliminating the gap between inspiration and product, shoppers arrive at PDPs with intent rather than uncertainty.
How does integration work for a large manufacturer like Shaw?
Rara AI integrates via a lightweight API or JavaScript embed that works alongside Shaw's existing website infrastructure. The catalog sync is automated — new SKUs are indexed without manual intervention.
See the Rara AI in action
Get a demo and discover how AI product matching and assistants increase engagement, PDP visits, and conversions.