AI Visual Search & Color Match for Mohawk Flooring
Give Mohawk shoppers a smarter way to find products — AI that matches their inspiration image to the closest SKU across Mohawk's full multi-brand catalog, instantly.
Industry results with Rara AI
Of shoppers who use AI Color Match click through to a Product Detail Page
Of AI-matched shoppers go on to select or download a product
Shoppers find the right SKU in a fraction of the time vs. traditional navigation
The world's largest flooring manufacturer
Mohawk Industries is the world's largest flooring manufacturer, with brands including Mohawk, Pergo, Quick-Step, and Karastan. Their portfolio spans carpet, ceramic tile, laminate, LVP, and hardwood across residential and commercial markets globally.
Catalog
10,000+ SKUs across multiple brands and product categories
Where shoppers get stuck in the Mohawk catalog
Multi-brand portfolio complexity makes cross-catalog navigation nearly impossible for shoppers
Shoppers cannot distinguish visually similar products across Mohawk's sub-brands without expert guidance
Enormous catalog depth creates a paradox of choice — more products, less confident shoppers
How Rara AI works with Mohawk
Purpose-built for flooring catalogs — trained on 80,000+ flooring images and designed to handle the visual complexity of hard and soft surface products.
Catalog Ingestion
Rara AI ingests Mohawk's full SKU catalog and builds a unique visual fingerprint for each product — capturing color, tone, texture, and variation.
Shopper Uploads Inspiration
A shopper visiting the Mohawk website uploads any inspiration image. The AI analyzes it instantly against the full catalog fingerprint database.
Instant Visual Matches
The closest matching Mohawk products are surfaced in ranked order — each linked directly to its PDP. Shopper goes from inspiration to intent in seconds.
Common questions about Rara AI & Mohawk
Can Rara AI work across Mohawk's multiple sub-brands?
Yes. Rara AI's visual matching works at the SKU level across a brand's entire catalog — including products across Mohawk, Pergo, Quick-Step, and Karastan within a unified discovery experience.
What flooring product types does Rara AI support for Mohawk?
Rara AI supports all hard and soft surface categories — carpet, ceramic tile, laminate, luxury vinyl plank, hardwood, and commercial flooring — with AI trained specifically on 80,000+ flooring product images.
How does AI Color Match handle similar-looking products across a large catalog?
Rara AI builds unique visual fingerprints for each SKU using color analysis, texture recognition, and tone mapping. Even in a catalog with thousands of visually similar products, the AI surfaces the closest matches ranked by visual similarity — helping shoppers discriminate between options with confidence.
What is the expected ROI for a manufacturer like Mohawk?
Brands using Rara AI's AI Color Match have seen 65% PDP click-through rates from matched shoppers and 16% conversion to product selection. For a catalog the size of Mohawk's, the long-tail SKU discovery benefit is particularly significant — surfacing under-discovered products to high-intent buyers.
See the Rara AI in action
Get a demo and discover how AI product matching and assistants increase engagement, PDP visits, and conversions.