AI Color Match & Visual Search for Armstrong Flooring
Help Armstrong Flooring shoppers find their perfect floor faster — AI that matches inspiration images to the closest LVP, hardwood, and laminate options in the Armstrong catalog.
Industry results with Rara AI
Of shoppers who use AI Color Match click through to a Product Detail Page
Of AI-matched shoppers go on to select or download a product
Shoppers find the right SKU in a fraction of the time vs. traditional navigation
One of the most recognized flooring brands in the United States
Armstrong Flooring is one of the most recognized names in the US flooring industry, producing luxury vinyl plank, hardwood, laminate, and sheet vinyl products for residential and commercial applications. Armstrong's products are known for design depth and color range.
Catalog
1,500+ SKUs across LVP, hardwood, laminate, and vinyl categories
Where shoppers get stuck in the Armstrong Flooring catalog
Armstrong's broad color and design range is difficult for shoppers to navigate without a visual reference point
Shoppers searching for a specific wood tone or stone look struggle with text-based filtering
PDP engagement drops when shoppers cannot see how a floor looks in context before clicking through
How Rara AI works with Armstrong Flooring
Purpose-built for flooring catalogs — trained on 80,000+ flooring images and designed to handle the visual complexity of hard and soft surface products.
Catalog Ingestion
Rara AI ingests Armstrong Flooring's full SKU catalog and builds a unique visual fingerprint for each product — capturing color, tone, texture, and variation.
Shopper Uploads Inspiration
A shopper visiting the Armstrong Flooring website uploads any inspiration image. The AI analyzes it instantly against the full catalog fingerprint database.
Instant Visual Matches
The closest matching Armstrong Flooring products are surfaced in ranked order — each linked directly to its PDP. Shopper goes from inspiration to intent in seconds.
Common questions about Rara AI & Armstrong Flooring
How does Rara AI handle Armstrong Flooring's design-led catalog?
Armstrong's catalog is heavily design-focused — with nuanced color ranges, wood grain variations, and stone looks. Rara AI's visual fingerprinting captures these subtle distinctions, ensuring shoppers who upload a light oak inspiration image, for example, see the most visually accurate Armstrong matches rather than approximate results.
Does Rara AI support Armstrong's LVP and hardwood categories?
Yes. Rara AI's AI is trained on 80,000+ flooring images including luxury vinyl plank, hardwood, laminate, and vinyl categories — making it highly accurate for Armstrong's core product lines.
How does AI visual search reduce bounce rates on Armstrong PDPs?
When shoppers arrive at a PDP via AI Color Match, they've already seen that the product visually matches their intent. This pre-qualification eliminates the main driver of PDP bounce — uncertainty about whether the product is actually what they're looking for.
What does implementation look like for Armstrong's website?
Rara AI integrates directly into Armstrong's existing product pages via a lightweight JavaScript widget or API. The catalog sync is automated and SKU-level, requiring minimal ongoing maintenance.
See the Rara AI in action
Get a demo and discover how AI product matching and assistants increase engagement, PDP visits, and conversions.